Molson Coors will launch Naked Life in the U.S. online and in select retail locations starting in March 2025. 

Game On Spirits announced the launch of its Game On Shots in time for football season.

Country Water introduced its new canned wines with the launch of Strawberry As All Get Out, Bless Your Heart Blueberry, Whistle Wetter White Wine and Roll in the Hey Rosé. 

COOP Beverage Works, Oklahoma City, is expanding the Fiesta of Flavor this summer with new flavors from its line of TAMPICO Hard Punch.

Táche, a plant-based pistachio brand, introduced its ready-to-drink (RTD) Pistachio Milk Latte. 

Jim Beam invites drinkers to “Crack Open the Cooler Side of Flavor,” with the addition of four new varietals to its lineup of ready-to-drink (RTD) beverages: Jim Beam Kentucky Coolers. 

Experts share that Gen Z is changing the standard on what beverages they enjoy, the companies they value, and how companies can market to this younger generation.

Molson Coors announced the introduction of Happy Thursday, a new line of bubble-free, spiked refreshers — a brand co-created with members of the 21 and up Gen Z community. 

Kentucky Coffee, a brand of Atomic Brands, announced its expansion into the ready-to-drink (RTD) category with the debut of its new Hard Cold Brews, a mixed cocktail made with premium whiskey and cold brew. 

Casa Azul, makers of Casa Azul Tequila Soda, announce the launch of its newest flavor: Grapefruit.