Ahead of National Hard Seltzer Day on Sept. 20, here are a few new products shaking things up in the seltzer category.

Through its new global brand platform and U.S. ad campaign, White Claw is inspiring even more people to seek out genuine, real-world connections — and “Grab Life By The Claw.” 

To celebrate the season, White Claw and Cocktail Courier released the White Claw Super CLAW Holiday Kit, a customizable, festive cocktail bundle.

Chicago-based White Claw, a brand of Mark Anthony Brewing, announced the launch of its White Claw 0% Alcohol, a premium seltzer for adults. White Claw 0% Alcohol arrives at a time when consumer drinking culture, once synonymous with drinking alcohol, has fundamentally changed, the company notes.

White Claw, a brand of The Mark Anthony Group of Companies, announced the launch of new White Claw Premium Vodka, a triple wave filtered vodka. The filtration process uses tremendous pressure equal to three 30-foot waves to create a vodka with distinctive taste, aroma, and smoothness, according to the company.  

Inspired by the upcoming film “Glass Onion: A Knives Out Mystery,” White Claw Hard Seltzer and Netflix teamed up to create a limited-edition murder mystery game: Crack the CLAW. Much like Glass Onion, the dangerously fun game mirrors a good old-fashion whodunit: you can lie and deceive as a murderer, or channel your Benoit Blanc to uncover the murderers among you.

White Claw Hard Seltzer, Chicago, launched White Claw Surf, a full flavor offering from the brand, meticulously crafted with a collision of flavors.

In a move to solidify its market position as the No. 1 hard seltzer brand, White Claw is launching a global platform that takes its lead from the very people that catapulted it to No. 1 in the first place ― its passionate fans. 

White Claw Hard Seltzer, a business entity within Mike’s Hard Lemonade Co., released a higher alcohol by volume (ABV) line: White Claw Hard Seltzer Surge. 

White Claw is releasing White Claw Hard Seltzer Variety Pack Flavor Collection No. 3.