As lifestyle trends continue to drive growth for the non-alcohol category, brand representatives discuss how innovative products are meeting evolving consumer trends.

No Alcohol Company (NoAlchCo) announced the launch of its non-alcohol wine collection, featuring a selection of varietals including Rosé, Chardonnay, Sauvignon Blanc and Cabernet Sauvignon. 

The buzz of activity is coming from the low- and no-alcohol markets with sober curious, functionality and premiumization helping the segments resonate with consumers.

Tilden, the award-winning, female-founded NA craft cocktail brand announces the launch of new 200-ml (6.7-ounce) size bottles. Sold as a duo for $29, Tilden’s two unique flavor expressions, Tandem and Lacewing, are now available in sophisticated glass flasks.

HOP WTR has partnered with a certified hypnotist to develop a “HOPnotic spell” designed to put consumers into a trance that will help them form healthier habits through the power of hypnotherapy.

FRE Alcohol-Removed Wines announced the launch of its 187-ml “mini” wines, now available in the FRE Chardonnay and Cabernet Sauvignon varietals. This new offering will be available at major retailers across the country beginning in October.

For Laura Taylor, an eagerness to liven up non-alcohol options at social gatherings for herself played a major role in her creation of Mingle Mocktails in 2017. Now the brand is partnering with Bethenny Frankel to disrupt the market.

Captain Morgan, a brand of London-based Diageo plc, unveiled Captain Morgan Spiced Gold 0.0%, an alcohol-free alternative to the iconic Original Spiced Gold, offering a deliciously spiced flavor profile. Following the successful launch of Guinness 0.0%, Tanqueray 0.0% and Gordons 0.0% during the past few years, Captain Morgan Spiced Gold 0.0% brings further choice to the market as the latest brand, and first dark spirit, to join Diageo’s alcohol-free portfolio.

This year’s State of the Industry report on the U.S. wine and spirits markets highlights how ready-to-drink cocktails and canned wine have benefited the categories.

Non-alcohol beer’s presence as substitute for its beer counterparts is helping the category retain consumers as some look to moderate their alcohol consumption.