Although an increasing number of consumers might be taking a pause on cocktails after the holidays or in the name of health and wellness, many still want to enjoy the taste and “spirit” when socializing and are turning to mocktails to achieve that goal.
J. Lohr Vineyards & Wines announced a new brand identity and packaging of its alcohol-removed wine brand ARIEL Vineyards. The refreshed packaging will roll out in the first quarter of 2025.
Consumers are increasingly aware of their alcohol intake for varying reasons. Regardless of consumer intent, beverage-makers must work to provide low and no alcohol offerings.
As lifestyle trends continue to drive growth for the non-alcohol category, brand representatives discuss how innovative products are meeting evolving consumer trends.
No Alcohol Company (NoAlchCo) announced the launch of its non-alcohol wine collection, featuring a selection of varietals including Rosé, Chardonnay, Sauvignon Blanc and Cabernet Sauvignon.
The buzz of activity is coming from the low- and no-alcohol markets with sober curious, functionality and premiumization helping the segments resonate with consumers.
Tilden, the award-winning, female-founded NA craft cocktail brand announces the launch of new 200-ml (6.7-ounce) size bottles. Sold as a duo for $29, Tilden’s two unique flavor expressions, Tandem and Lacewing, are now available in sophisticated glass flasks.
HOP WTR has partnered with a certified hypnotist to develop a “HOPnotic spell” designed to put consumers into a trance that will help them form healthier habits through the power of hypnotherapy.
FRE Alcohol-Removed Wines announced the launch of its 187-ml “mini” wines, now available in the FRE Chardonnay and Cabernet Sauvignon varietals. This new offering will be available at major retailers across the country beginning in October.
For Laura Taylor, an eagerness to liven up non-alcohol options at social gatherings for herself played a major role in her creation of Mingle Mocktails in 2017. Now the brand is partnering with Bethenny Frankel to disrupt the market.
On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at Beverage Marketing Corporation delve into these trends and how they’re shaping the industry.