Items Tagged with 'eCommerce'

Overall, younger consumers are three times more likely than older generations to try new alcohol brands based on online recommendations and digital ads, the company shares.

With the global online alcohol market entering a new era of sustainable growth, IWSR highlights how digital platforms are not only shaping consumer behavior, but also influencing spaces for discovery and brand engagement.

FMI and NielsenIQ released their new report, “Digital Engagement Transforms Grocery Shopping,” which found that more than 90% of shoppers participate in both online and in-store shopping.

In the coming year, DRINKS’ Justin Dean anticipates that many retailers and brands will realize they can easily sell alcohol online and a plethora of new players will enter the space.

eCommerce further integrates itself with the alcohol industry, leading beverage brands to take a greater look at the channel.

With wine capturing high eCommerce user penetration in the past couple of years, experts examine the demographic factors and consumer behavior driving online wine purchases.

Pasadena, Calif.-based Better for All, a natural products innovator, announced the launch of its exclusive Brand Ambassador Program in parallel to the launch of their new direct-to-consumer (D2C) eCommerce store. 

Experts note how the direct-to-consumer channel is impacting beverage categories and sales.

Gopuff, Philadelphia, announced the launch of Powered by Gopuff, a logistics and technology platform that enables brands to offer affordable delivery from their owned and operated online stores in as fast as 15 minutes.

Beverage wholesalers are utilizing DSD technology to streamline orders, browse new products to gain a better understanding of evolving, complex beverage market.