Health considerations have impacted the beverage industry by way of fortified beverages. 

There has been a rise in weekly consumption of hot coffee specialties, influenced by the current cost-of-living crisis driving consumers to seek affordable luxuries. Furthermore, there has been an impact from rising prices on luxury-related beverage categories and a shift toward more economical alternatives in the soft drink category.

This year’s State of the Industry report on carbonated soft drinks explores how flavor and functionality innovations entice consumers. 

This year’s State of the Industry report on energy drinks highlights how brands can remain relevant in a competitive market by responding to consumers’ shifting energy needs.

A report from Mintel notes that millennials are most heavily engaged with functional claims, but there is room for improvement among Gen Xers and Gen Z.

This year’s State of the Industry report on energy drinks notes that with increased popularity and a wide variety of products, the U.S. energy drinks market continues to show its dominance.

The demand for functional, transparent energy solutions has helped Nutrabolt and its C4 portfolio meet the needs of performance athletes and fitness enthusiasts, while appealing to consumers who are making healthy, active living a daily priority.

Consumers increasingly are turning to energy drinks and shots to get them through their day, helping drive the growth of the energy drinks market.

Fresh Vine Wine Inc., Minneapolis, announced the release of its Sauvignon Blanc, the sixth varietal in its expanding line up of premium wines.

Health-Ade launched a modernized version of their prebiotic soda line, Health-Ade Pop, formerly known as Health-Ade Booch Pop.