With so many consumers turning to convenience stores for their energy drink purchases, CELSIUS is working with operators to drive success not only for the brand, but the convenience channel.

The Coca-Cola Co. showcased its full portfolio of brands in one booth at this year’s NACS Show, including flavor innovations coming in 2025: Coca-Cola Orange Cream, Sprite + Tea and POWERADE Xtra Sour.

The performance of the convenience store channel is ever-changing, thanks to consumer trends and economic factors.

The Slurpee drink is “an exciting spin on the fan-favorite Coca-Cola Slurpee, combining the classic taste of a crisp and fizzy Coca-Cola with flavorful, OREO sandwich cookie-inspired hints,” the company notes.

7-Eleven Inc., Irving, Texas, is introducing new 7-Select additions to its beverage lineup including a new energy beverage, 7-Select Fusion Energy, and a new premium hydration beverage, 7-Select Rehydrate.

Although convenience stores are facing challenges such as a decrease in commuting replaced by work from home, labor shortages and inflation, experts note that in-store sales are playing a key role in the channel’s growth.

Farmington Hills, Mich.-based Living Essentials, the makers of 5-hour ENERGY products, unleashed a new tsunami of flavor with the release of Tidal Twist. The new Tidal Twist Extra Strength 5-hour ENERGY shot will be sold exclusively at participating 7-Eleven and Speedway stores, beginning this month.

7-Eleven Inc., Irving, Texas, announced the newest addition to the Slurpee drink lineup: Vitaminwater Zero Sugar LOOK Slurpee. A blend of blueberry and hibiscus flavors, this sugar-free frozen drink is available now at participating 7-Eleven, Speedway and Stripes stores for a limited-time only.

UPTIME Energy will unveil a new bottle design at the NACS Show 2022, a premier industry trade show for convenience and fuel retailing. The new innovative bottle design is shorter with a wider base, while still being resealable and maintaining the same UPC code, the company says.

As the grab-and-go style of convenience stores has changed a bit during the past couple years, experts note that convenience stores still continue to perform well despite ever-changing needs of consumers.