Today’s performance beverages have evolved beyond providing energy, but also are supporting broader health and wellness goals.

With its complex formulas helping consumers further their pursuit of a healthier lifestyle, the functional beverage market has thrived. Detox drinks have benefited from this interest, but is not without its challenges.

Experts note how more and more consumers — not just athletes — are striving to live healthier lives and making conscious decisions about their health.

REBBL, an organic and plant-powered functional beverage brand, introduced its newest addition to the Revive lineup: REBBL Revive Reishi Vanilla.

Glanbia Nutritionals, Chicago, introduced OptiATP, a new optimized form of Adenosine 5-Triphosphate that is stable in low pH/high acid and high heat ready-to-drink beverage processing environments.

DINK announced the official release of a first-of-its-kind pickleball recovery drink, available in three flavors: Lemon Lime, Orange and Pineapple.

BIOLYTE, a hydration beverage company, announced the debut of its latest drink flavor: Punch.

Today, as more consumers continue on a functional beverage course, experts note that as such, many are turning to performance beverages to help manage their overall well-being.

Cheribundi announced the launch of its 32-ounce Pure Concentrate to broaden the brand’s already extensive portfolio. Designed for recovery both off and on the field, the 32-ounce concentrate serves as an extension of the brand’s already successful single-serve concentrate launch and expansion efforts during the past year, it says.