The increasing interest in functional beverages often focuses on the attributes these ingredients can provide consumers. However, as these beverages and ingredients proliferate, the colors market is playing a vital role in supporting this trend.
At this year’s IFT First Annual Meeting and Expo in Chicago, PLT Health Solutions Inc., Morristown, N.J., will highlight its growing portfolio of beverage-friendly ingredients that provide a broad range of science-backed benefits for the burgeoning functional beverage market, it notes.
Notable investors include Eddie DeBartolo, Marc Lore, and co-founder Jerry Rice
May 30, 2023
Los Angeles-based G.O.A.T. Fuel, the health-forward energy drink from Pro Football Hall of Famer and renowned NFL G.O.A.T. Jerry Rice, announced closing on its initial Series Seed round of financing, which was oversubscribed and raised $5 million, putting total funds raised since launching in 2020 during the pandemic at $12 million.
EXBERRY secures FDA approval, PLT offers water-soluble ingredient
April 5, 2023
BENEO, a functional ingredient manufacturer, has increased global capacity for its prebiotic chicory root fibers by 30%, while also reducing specific energy consumption by 35%.
Glanbia releases new whey protein, Kerry debuts texture system
November 15, 2022
The needs for active women and clean label helped prompt the creation of the latest ingredients. Additionally, ingredient suppliers announce facility plans.
Today, as more consumers continue on a functional beverage course, experts note that as such, many are turning to performance beverages to help manage their overall well-being.
RŌMR, a new lifestyle beverage brand of Alliance Consumer Group (ACG), entered the marketplace with a full line of functional, 3-ounce wellness shots. Two years in the making, the RŌMR line is a dietary supplement, packed with a synergistic blend of natural ingredients, it says.
As immunity is a universal health need, experts note that within the beverage space, more and more consumers are seeking products that deliver immune-supportive benefits.
On Demand Functional beverages are one of the hottest trends in health & wellness. Now, consumers are demanding more function from their functional beverages. To do this effectively, we’ll need highly innovative beverage friendly ingredients that are backed by solid clinical science.