Julius Meinl’s announced its latest limited-edition coffee ― Burundi Gakenke 100% Arabica ― crafted to celebrate International Coffee Day 2024. 

As tea is considered to be one of the original functional drinks, experts highlight how the tea and RTD tea category is well-positioned to go on the offensive with innovations that meet consumers various need states.

Lipton Hard Iced Tea is expanding its flavor portfolio with the addition of Lipton Hard Iced Tea Citrus Green Tea. 

Given the popularity of the tea market, suppliers note that ingredients are just as much in demand as the natural, functional benefits that resonate with consumers.

Dallas-based G.O.A.T. Fuel, a health-forward energy drink from Pro Football Hall of Famer and renowned NFL G.O.A.T.  Jerry Rice, announced that it is partnering with The Vitamin Shoppe, Secaucus, N.J., as the exclusive retailer of its new Pineapple Cream Soda and Black Cherry Ginger Ale flavors. 

Tea Forté announced the release of its Frank Lloyd Wright Collection — a unique collaboration with the Frank Lloyd Wright Foundation.

Clean label and better-for-you trends have elevated tea ingredients as beverage-makers look to deliver these attributes to consumers.

Numi Organic Tea announced the launch of its new Roasted Japanese Green Tea Line.

Co-founders of Honest Tea Seth Goldman and Barry Nalebuff announced their return to the bottled tea business alongside celebrity Chef Spike Mendelsohn with the launch of Just Ice Tea, a ready-to-drink organic iced tea brand focused on sourcing simple ingredients and Fair Trade Certified teas and sweeteners.

Owl’s Brew Boozy Tea announced the launch of its new variety pack, Happiest Hour, which includes two new flavors: Black Tea & Pineapple and Green Tea & Peach.