ITO EN Ltd. announced a special limited-edition Oi Ocha bottle featuring its All-Star Global Brand Ambassador Shohei Ohtani of the Los Angeles Dodgers.
7-Eleven Inc., Irving, Texas, unveiled Southland Reserve, an exclusive new private label drink designed to honor the brand’s rich heritage, it says. Crafted to deliver bold flavors with a smooth, refreshing taste, 7-Eleven has teamed up with AriZona Beverages, Woodbury, N.Y., to introduce the new line of cold brew teas.
Iced tea brand Halfday is unveiling all-new packaging across its entire lineup. Along with the fresh new look, the company will introduce a classic Half & Half flavor, with a surprise, limited-edition flavor dropping this summer.
Keurig Dr Pepper (KDP), Burlington, Mass., and Frisco, Texas, unveiled its 2025 new flavor lineup in the U.S., featuring brands such as Dr Pepper, 7UP, A&W and Snapple.
Saint James Iced Tea announced the launch of a new, limited edition flavor inspired by the award-winning HBO Original Series The White Lotus: The White Lotus Limited Edition Mango Organic Black Tea by Saint James.
Recognizing the shifts of consumers’ food and beverage choices, Seth Goldman, Chef Spike Mendelsohn founded Eat the Change, a planet-friendly snack company in 2020 that ventured into the bottled tea business, along with Barry Nalebuff, in 2022 with the release of JUST ICE Tea.
As tea is considered to be one of the original functional drinks, experts highlight how the tea and RTD tea category is well-positioned to go on the offensive with innovations that meet consumers various need states.