Given that consumers are becoming more conscious of the impact stress can have on their well-being, experts note that this awareness has fueled the demand for relaxation beverages, driving market growth as people prioritize stress management.
With health and wellness trends continuing to prompt innovation across beverage categories, experts highlight how the sports and recovery drink markets are catering to consumers’ evolving need states.
The next time you walk down the beverage aisle at your grocery store, watch out! You may be caught in awe as you pass by the functional drinks, which are teeming with innovation as of late.
The creamers and dairy drinks market has remained relevant thanks to personalization, plant-based options and health and wellness trends, experts share.
On Dec. 19, the FDA released the final rule on the use of “healthy” on food labels. Certain tea products now can display the “healthy” claim on packaging, provided they contain less than 5 calories in each 12-ounce ounce serving, the New York-based Tea Council of the USA Inc. shares.
Consumers are increasingly aware of their alcohol intake for varying reasons. Regardless of consumer intent, beverage-makers must work to provide low and no alcohol offerings.
On Demand In this webinar, discover how craft purveyors are balancing the traditions of beverage alcohol, but also supporting the non-alcohol revolution.