Zend Coffee, known for its line of functional and classic coffees, announces that it has become Zend Wellness and is introducing its first product under the new brand: MetaGlow Collagen. 

Ocean Spray Cranberries Inc. unveiled a new brand identity. The refreshed approach marks the first major brand overhaul in more than two decades. During this process, the strategy was fueled by the vision of being “wildly uncommon.”

Monster Beverage Corp., Corona, Calif., announced that effective immediately, CANarchy Craft Brewery Collective will operate under the name Monster Brewing Co.

Stoli Group, Luxembourg, announced a major rebrand and the end of the use of the Stolichnaya name. 

Oskar Blues Brewery announced rebranded packaging for its entire lineup of canned craft beers, marking the first changes to the look of the lineup in more than 15 years.

Green Mountain Coffee ranked as the coffee brand of the year above Folgers, Dunkin’ Donuts and Millstone in Harris Interactive’s 2012 Harris Poll EquiTrend study.

Beam Global Spirits & Wine Inc., Deerfield, Ill., has announced its new corporate branding in anticipation of becoming an independent publicly traded spirits company, to be renamed Beam Inc., in the early fourth quarter.