The rise of Hard Seltzers was nothing short of spectacular. It took the alcohol industry completely by surprise - but not Black Swan Data. Their analysis identified the rise of key converging need-spaces and trends before brands like White Claw and Truly turned the category upside-down. Fast-forward to today, and RTDs remain a key growth space, but the market has become increasingly crowded. In this webinar, Black Swan uses AI-powered social intelligence to analyze the key trends driving change in the RTD space with recommendations for how brands can stay ahead of the curve.
- The emerging consumer needs and drinking occasions shaping behavior and choice
- The new flavors, ingredients, and formats to watch out for
- The innovation opportunities that brands should prioritize NOW and NEXT
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