Articles by Stephanie Cernivec

masking agents
Ingredient Spotlight

Functional, health trends call for masking agents

Masking ingredients and bitter blockers address off-notes
Stephanie Cernivec
Stephanie Cernivec
June 23, 2022

Current trends for health-and-wellness, plant-based, reduced-sugar and functional beverages, for example, easily can affect the taste, mouthfeel and overall beverage experience. Thus, beverage formulators engage masking ingredients to fight off any unwanted effects.


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direct-to-consumer (DTC)

The future of DTC brands

Direct-to-consumer brands gain traction by catering to individuals
Stephanie Cernivec
Stephanie Cernivec
May 24, 2022
With the pandemic, as the eCommerce market hit its stride and many consumers turned to direct-to-consumer (DTC) brands, experts note that the beverage industry stands to benefit from DTC’s continuous growth.
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Essentia Water
Category Focus: Bottled Water

Health appeal drives bottled water sales

Sparkling water leads category growth
Stephanie Cernivec
Stephanie Cernivec
September 22, 2021
As the pandemic put an extra halo on bottled water, the category has continued to show growth across many segments, particularly sparkling as more consumers switch to the format in the name of health and wellness.
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Seven Teas
Up Close With

Tea Horse Road brings tea back into the spotlight

Seven Teas iced teas and lemonades to launch in cans nationwide
Stephanie Cernivec
Stephanie Cernivec
April 23, 2021
Brothers Josh and Jeremy Issak set out on a mission to give tea the front seat and bring affordable, organic, real-brewed tea to the people. In 2019, the brothers launched their flagship line of organic specialty teas: Seven Teas.
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