Articles by Stephanie Cernivec

Oftentimes, a trend can be linked to one particular outlet. For instance, AOL’s AIM platform was a contributor to the instant messaging trend in the ‘90s.

When developing a new brand, beverage-makers have a number of things to consider. One crucial item is finding the right niche for your new beverage.

If major coffee chains are any indication, plant-based dairy alternatives such as almond milk and coconut milk are taking their success mainstream.

Many consumers are apt to store bottles of vodka in their refrigerators or freezers, causing the bottles to condensate when they’re taken out for serving. However, a new campaign for the neutral grain spirit Veev is attempting to make vodkas sweat in a different way — with anxiety.

It was only a matter of time before hot and spicy ingredients made the transition from food to beverages, according to Lisa Demme, marketing director for Fona International, Geneva, Ill. Now, there’s no slowing the flavor profiles down, suppliers say.

I remember the first time I heard about Keurig at-home brewers when they hit the market approximately 10 years ago.

As the chief executive officer of Waterbury, Vt.-based Keurig Green Mountain Inc., Brian Kelley describes his leadership style as challenging and fast-paced but open.

For decades, consumers have strived to live by the unofficial rule of drinking eight glasses of water a day. Although this mantra is well-known throughout the United States, many consumers don’t drink as much water as they should. However, that has begun to change in recent months.

For a group of friends working at Bluffton, S.C.-based BFG Communications, the proverbial light bulb went off when they were at a bar watching the bartender pour some complex shots.

Although artificial intelligence could be a wave of the future for retailers and plant operators, artificial ingredients might be a trend of the past for consumers.