“The new mixer line is a nod to Barritt’s heritage, with flavors that evoke the vibrant spirit of Bermuda and packages inspired by Bermuda’s iconic pastel homes, bringing a piece of the islands into every drink,” Imbesi says.
With more consumers taking a proactive approach to improve upon health and well-being, experts highlight how such trends are driving the development of functional beverages.
As more consumers seek beverages that support a healthy lifestyle, experts highlight how functional beverage trends are impacting contract manufacturing.
Trinity Brand Group and Founders Brewing set out to help consumers “have it all”
with a recent collaboration in which the duo developed a brand strategy and package redesign for the craft brewer’s iconic beer, All Day IPA.