Juice drink brand to award one grand-prize winner private virtual concert
May 11, 2021
SUNNYD, a brand of Harvest Hill Beverage Co., Stamford, Conn., has teamed up with teen music sensation Johnny Orlando to host its Sweetest Summer Yet TikTok Hashtag Challenge and Contest, giving fans the chance to win a private virtual concert with the singer during the SUNNY-est season of the year.
Perrier Energize sources caffeine from organic green coffee, yerba mate extracts
May 10, 2021
Perrier, a brand of Nestlé SA, Vevey, Switzerland, expanded into the carbonated energy beverage market with its latest release: Perrier Energize. The effervescent mineral water from France sources its caffeine from organic green coffee and yerba mate extracts. Perrier Energize is available in three varieties — Pomegranate, Grapefruit and Tangerine — while delivering approximately the same amount of caffeine as an 8-ounce cup of coffee.
Energy drink launch coincides with ‘Star Wars: The Bad Batch’ animated series launch
May 7, 2021
G FUEL is releasing two new G FUEL Sparkling Hydration flavors: Black Cherry and Kiwi Strawberry. The launch coincides with Disney's "Star Wars: The Bad Batch," an original Disney+ animated series that made its debut May the fourth, also known as Star Wars Day.
Canned cocktails available in Classic Highball, Ginger Highball
May 4, 2021
Jim Beam, a brand of Chicago-based Beam Suntory, is shaking up the canned beverage aisle by launching two ready-to-drink cocktails made with a bourbon base: the Jim Beam Classic Highball and the Jim Beam Ginger Highball.
Immunity supports sourced from baker's yeast beta-glucan
May 4, 2021
REBBL, Emeryville, Calif., has added immunity support to its top flavors: Reishi Chocolate, Turmeric Golden-Milk, Vanilla Protein and Dark Chocolate Protein.
In 2020, Budweiser, a brand of St. Louis-based Anheuser-Busch, put a spin on its holiday packaging by mocking up personalized cans with consumers’ four-legged friends on social media. This year, Budweiser is launching a casting call for one dog to be featured on Bud’s holiday cans.
Truly Punch Hard Seltzer debuts in variety pack of 4 new flavors
May 3, 2021
Truly Hard Seltzer, a brand of The Boston Beer Co., Boston, announced the launch of Truly Punch Hard Seltzer, a new variety pack that blends the familiarity of traditional punch with fruit flavors for a juicy, punchy hard seltzer experience, the company says.
Pep’s Place available in select locations for next 30 days
May 3, 2021
To reinforce consumers love for food, Pepsi, a brand of Purchase, N.Y.-based PepsiCo, is upending what consumers expect of the food delivery world, with the launch of Pep’s Place, where the cola comes first. Consumers are invited to first pick their Pepsi beverage of choice, which then prompts curated food items based on that beverage, to enhance the overall meal experience. Pep’s Place is available in select locations around the country for delivery only available through PepsPlaceRestaurant.com and major food aggregators (Uber Eats, Door Dash and Grub Hub).
PepsiCo Recycling announced the introduction of PepsiCo BottleLoop, a new program offering easy and accessible recycling to PepsiCo customers to address logistical challenges and reduce plastic packaging waste.