Jägermeister, imported exclusively by Mast-Jägermeister US, White Plains, N.Y., and American Rapper Post Malone have joined forces to launch a fully integrated global campaign to help bring life back to nightlife, including a short film tribute to the multitude of local businesses and communities that have been affected over the past year titled "Night Lights."

Calypso, Milwaukee, reported a more than 50% sales increase during the first half of 2021. These numbers follow a year of explosive 62% growth in 2020 and come on the heels of a successful 2019 for Calypso, which saw 33% growth and category leading sales velocity in its core line of flavored lemonades, the company says.

U.S. beverage demand is forecast to increase 2.9% yearly in nominal terms through 2025, according to “Beverages: United States,” a report recently released by Freedonia Focus Reports.

ROAR Organic, Bethlehem, Pa., announced a new recipe for its line of beverages, which are now fortified 100% daily value of energy and immunity vitamins B5, B6, B12 and C, as well as antioxidant vitamins A and E, and electrolytes from coconut water.

PepsiCo Inc., Purchase, N.Y., published its 2020 Sustainability Report, presenting its continued momentum to create positive change for the planet and people while acknowledging the significant work ahead to address pressing challenges in the food system, such as climate change, fertile topsoil loss, packaging waste and inequality. The report outlines how during a tumultuous year for consumers, employees and partners, PepsiCo advanced its social and sustainability agenda across its supply chain.

Nestlé Waters, Vevey, Switzerland, will expand its current efforts to manage water sustainably and increase its collaboration with partners to identify and support local solutions. 

Delicato Family Wines, Napa, Calif., and Francis Ford Coppola Winery announced that they will come together under one roof, strengthening the families' legacies. Under the terms of the agreement, the Francis Ford Coppola wine portfolio and two facilities anchored in Sonoma County, the Francis Ford Coppola Winery and the Virginia Dare Winery located in Geyserville, including the Archimedes Vineyard, will join Delicato.

Labatt Blue and Labatt Blue Light recently rolled out new recycled and photodegradable green plastic carrier rings: Hi-Cone RingCycles.

This fall, Purchase, N.Y.-based PepsiCo is launching a new line of premium, non-alcoholic cocktail mixers called Unmuddled.

Jarritos, the authentic Mexican soda brand of Novamex, El Paso, Texas, and Duolingo, the world's largest language-learning app, have teamed up to give away free Spanish lesson subscriptions while one lucky winner will get to experience a trip to Mexico to experience Mexican culture and Spanish language firsthand.