Enhanced waters designed elevate, enhance hydration experience
June 22, 2021
New York-based VOSS Water is set to officially launch its new VOSS+ line on June 23 at select retailers nationwide to coincide with National Hydration Day. The new line will feature three enhanced waters designed to help consumers elevate and enhance their everyday life through unique hydration experiences, the company says.
To celebrate a quarter century of brewing, Ballast Point Brewing Co., a division of San Diego-based Kings & Convicts Brewing Co., is releasing a new, limited-release 25th Anniversary Mix Pack.
Limited-edition MTN DEW GAME FUEL CouRageous Sherbet available on GameFuel.com
June 18, 2021
MTN DEW GAME FUEL, the brand developed by and designed for gamers, announced the launch of a new flavor created in partnership with video game streaming personality Jack "CouRage" Dunlop. The brand's new collaboration with the popular streamer coincides with the launch of a limited-edition flavor that's perfect for summer: MTN DEW GAME FUEL CouRageous Sherbet, it says.
Hand-crafted spirit created by Aaron Paul and Bryan Cranston
June 17, 2021
Constellation Brands Inc., Victor, N.Y., has acquired a minority stake in Dos Hombres, an artisanal and handcrafted mezcal brand created by “Breaking Bad” co-stars Aaron Paul and Bryan Cranston. The investment was made through Constellation’s venture capital group, and Dos Hombres remains independently owned and will continue to manage, market and produce its award-winning mezcals.
New product entry supports immune health, digestion, energy
June 15, 2021
Uncle Matt's Organic, Clermont, Fla., launched its Ultimate Shots line and the entrance into this new category. Crafted with a multitude of functional ingredients and powerful probiotics, Uncle Matt's Organic Ultimate Shots aim to aid specific functions such as immune support, digestion and energy.
Report reveals notable consumer interest in carbonated beverages
June 14, 2021
Chicago-based Information Resources Inc. (IRI) announced the release of its 2020 New Product Pacesetters, the 26th annual report revealing the top new product launches across food and beverage and non-food sectors.
NV Group, one of India’s largest and most successful distillers and brewers, announced the establishment of NV Group USA and the appointment of Mike Ginley as president of the new venture.
Brand gives consumers chance to win Lipton Sunshine Pools
June 10, 2021
This summer, Lipton Iced Tea, through the Pepsi Lipton Partnership at PepsiCo, Purchase, N.Y., is helping Americans take a moment to stop chugging and start sipping with the launch of Lipton Sunshine Pools.
Minority stake is latest investment through Focus on Minority Founders initiative
June 10, 2021
Through Constellation Brands Ventures’ Focus on Minority Founders initiative and commitment to invest $100 million in African American/Black, Latinx and minority-owned businesses by 2030, Constellation, Victor, N.Y., announced that it has acquired a minority stake in Sapere Aude Sparkling Wine.
CSD brand adds room spray collection, new merchandise
June 8, 2021
This summer, MTN DEW, a brand of PepsiCo, Purchase, N.Y., answers pleas from consumers everywhere with a surge of tropical Baja tastes, including two new flavors and a chance at daily rewards and a grand prize giveaway, keeping the party going, all summer long.