Company purchases Reckless Love, Sunday Funday brands
November 21, 2018
Reckless Love and Sunday Funday wines join WX Brands’ group of brands that include Bread & Butter, Chronic Cellars, Jamieson Ranch Vineyards, Jelly Jar and Our Daily Wines.
For the past eight years, Milwaukee-based Lakefront Brewery has released its Black Friday beer. On Nov. 23, Lakefront Brewery will release both the 2018 vintage of its famed, Black Friday beer, and the Black Friday XXX Vintage Reserve, created with 2015, 2016 and 2017 Black Friday.
Bring Your Own Spirits encourages authenticity, diversity, brand says
November 20, 2018
SVEDKA Vodka, a brand of Victor, N.Y.-based Constellation Brands, launched its first national brand campaign in more than five years. The brand's new integrated marketing campaign features the call-to-action of Bring Your Own Spirit and will include TV commercials, creative digital marketing and social media content.
Survey shows 75 million consumers expected to shop Cyber Monday
November 20, 2018
Retailers are preparing for one of their biggest weekends of the year as an estimated 164 million people are already planning to go shopping Thanksgiving Day through Cyber Monday, according to the annual survey released by the Washington, D.C.-based National Retail Federation and Prosper Insights & Analytics.
Mintel, Chicago, announced three forward-looking trends that it predicts will lead the momentum of global food and drink innovation in 2019 and beyond.
Emerging food and beverage brands to participate in optimization program
November 12, 2018
PepsiCo Inc., Purchase, N.Y., announced the 10 emerging food and beverage brands that will join its first collaborative accelerator program in North America. Each of the 10 participating startups will receive $20,000 in grant funding and participate in a six-month business optimization program. The Nutrition Greenhouse program is designed to accelerate the growth of these startups with personalized mentorship from experts at some of PepsiCo's leading and emerging brands.
Limited-edition sparkling water also available in club packs
November 12, 2018
Sparkling Ice, a brand of the Talking Rain Beverage Co., Preston, Wash., introduced Cranberry Frost, a new limited-edition flavor launching just in time for the holiday season.
Sazerac Co. Inc., Metairie, La., announced it will be purchasing 19 brands from London-based Diageo plc, including brands across the spirits and beer categories, the company says.
Acquisitions part of wine company’s aggressive growth strategy
November 6, 2018
Vintage Wine Estates, Santa Rosa, Calif., has purchased wine brand Qupé. Founded in 1982 by Bob Lindquist, Qupé is internationally recognized for cool-climate, high-scoring Rhône varietals on California's Central Coast; notably Syrah, Grenache, Roussanne and Marsanne, the company says.
Wine company enters FIFCO USA’s wholesaler network
November 5, 2018
Miami-based Friends Fun Wine and FIFCO USA, Rochester, N.Y., announced their intent to enter into a strategic marketing and distribution agreement. The partnership allows the Friends Fun Wine brand to expand across the U.S. market. Friends Fun Wine features a collection of Fun Wine drinks with a 5.5 percent alcohol by volume (ABV) and 71-94 calories in each 4.2-ounce serving, and a slight effervesce.