WX Brands, Novato, Calif., announced its purchase of the Reckless Love and Sunday Funday wine brands. Reckless Love and Sunday Funday wines join WX Brands' group of brands that include Bread & Butter, Chronic Cellars, Jamieson Ranch Vineyards, Jelly Jar and Our Daily Wines.
Welch's, Concord, Mass., launched its marketing campaign Tough as Grapes, which focuses on an audience of Gen X men with a tough and gritty look at how Welch's Grape Juice is made with one of the world's “toughest” antioxidants, the company says.
Los Angeles-based Rosa Foods, the makers of Soylent, announced that two of its ready-to-drink flavors — Cacao and Cafe Vanilla — will now be offered in an 11-ounce Tetra Pak, as part of a four-count multipack. The new packaging will retail in both Walmart and Target, which will enable the brand to reach the masses at thousands of Walmart and Target locations, the company says.
Former Red Bull UK chief executive officer (CEO) Harry Drnec is set to launch a new detox beverage line called Sober Up to help reduce the toxic effects of alcohol, boost mental clarity and help prevent hangovers, the entrepreneur says.
Sparkling Ice +Caffeine will launch in January 2019
October 9, 2018
Sparkling Ice, a brand of Preston, Wash.-based Talking Rain Beverage Co., launched its first line of caffeinated products, Sparkling Ice +Caffeine, at the 2018 National Association of Convenience Stores Show (NACS), Oct. 8-10 in Las Vegas. Featured in the Cool New Products Showcase, Sparkling Ice +Caffeine is the newest product line to be added to the brand's portfolio.
Even though fall has begun to settle in, consumers continue to thirst for refreshing cocktails. In the Readers’ Choice: New Product poll for August, Beverage Industry readers selected BeatBox Pink Lemonade as their favorite new product release.
Harpoon Dunkin' Coffee Porter available across Eastern US
October 1, 2018
Canton, Mass.-based Dunkin' and Harpoon Brewery, Boston, have come together for the first time to combine the taste of Dunkin's Espresso Blend Coffee with Harpoon's craft beer. Harpoon Dunkin' Coffee Porter features a balanced and smooth brew offering robust and roasted notes, the company says. Dunkin' Coffee Porter was created by Harpoon as a tribute to the help that Dunkin' offered the brew-masters in firing up the brew kettle, it adds.
White Walker by Johnnie Walker available while supplies last
October 1, 2018
In collaboration with HBO and “Game of Thrones,” Johnnie Walker, a brand of Diageo North America, Norwalk, Conn., unveiled the new White Walker by Johnnie Walker. The limited-edition Scotch whisky is inspired by the most enigmatic and feared characters on the show — the White Walkers — the company says.
Vodka brand to be featured in NHL programming, premier events
October 1, 2018
New Amsterdam Vodka, a brand of Modesto, Calif.-based New Amsterdam Spirits Co., and the NHL announced a multi-year U.S. partnership naming New Amsterdam Vodka the Official Vodka of the NHL.
Less than two years after launching its first bottled Iced Coffee beverages, Canton, Mass.-based Dunkin’ Donuts is giving the ready-to-drink (RTD) category another jolt with the launch of Shot in the Dark coffee espresso blend, the brand’s first-ever coffee beverage served in a can, the company says. Manufactured and distributed by Atlanta-based The Coca-Cola Co., Shot in the Dark combines Dunkin’s signature coffee and espresso.