For the first time ever, MTN DEW has partnered with the iconic Airheads candy to infuse its Cherry flavor into the classic Halloween drink for this year’s mystery VOO-DEW flavor.

Miami-based Avalon Spirits Corp., a newly formed distilled spirits marketing and sales company, has announced the acquisition of TSS Brands, the owners of Whiskey Row Bourbon.

Keurig Dr Pepper Inc., Burlington, Mass., and Frisco, Texas, announced the appointment of Tim Cofer as chief operating officer (COO), reporting to Chairman and CEO Bob Gamgort, as a key step in the company's CEO succession plan. Cofer, who will join KDP on Nov. 6, will work side by side with Gamgort while in a COO capacity, with a planned transition to CEO in the second quarter of 2024. Gamgort will serve as executive chairman of KDP after the transition occurs. 

Angry Orchard, a brand of The Boston Beer Co., Boston, is kicking off Halloween with a new treat this year, inspired by nostalgic memories of trick-or-treating. Paying homage to the houses that hand out King Size candy bars on Halloween, Angry Orchard is releasing a King Size bottle ― clocking in at 6 liters of hard cider.

Barrell Craft Spirits (BCS), Louisville, Ky., unveiled its new state of the art blending facility in Jeffersontown, Ky., during a private ribbon cutting ceremony.

DoorDash, San Franciso, and ALDI, Batavia, Ill., expanded their partnership, announcing that consumers can now order on-demand alcohol delivery from more than 1,200 ALDI locations across 21 states on DoorDash. With the addition of ALDI, nearly 80% of DoorDash consumers now can access alcohol through safe, age-verified delivery.

New York-based Kung Fu Tea (KFT) and Spirit Halloween, Egg Harbor Township, N.J., are joining forces to serve up new treats this Halloween season. The collaboration includes five exclusive costumes and a new, limited-time beverage inspired by all things Spirit, so consumers can fuel up and go code orange all October with a beverage that isn't just pumpkin spice, the companies say.

Bacardi Limited, Hamilton, Bermuda, announced the completion of a transaction that makes the family-owned company the sole owner of ILEGAL Mezcal, a leading super premium artisanal mezcal. ILEGAL Mezcal is available in Joven, a full-bodied agave flavor with a light smoke; Reposado, aged six months in medium-charred American oak; and Añejo, aged to taste for 13 months using a combination of new and used American oak, medium char barrels. 

As summer comes to a close, Bell’s Brewery, Kalamazoo, Mich., announced a new beer for consumers to enjoy during the Oberon offseason: Oberon Eclipse. At 6.3% ABV, the new brew will be available starting in October through March 2024.

Gopuff, Philadelphia, and Juvee, an energy drink created by Sam Keene and Matt “Nadeshot” Haag, founder of 100 Thieves, a premier gaming organization and lifestyle brand, announced the launch of their co-branded flavor, Peachy Mangopuff.