In celebration of its 125 year anniversary, Pepsi is officially ushering in its next era while honoring its storied legacy, as the brand’s new logo begins to roll out in stores nationwide. Pepsi will celebrate its iconic history where it has lived at the center of pop culture ― in sports, music, and entertainment ― and looks ahead to the brand’s next 125 years. 

Electrolit, a brand of Electrolit USA, Cerritos, Calif., is bringing the flavors of summer to market with the addition of Pineapple to its lineup. Subtly blending natural pineapple flavors with the brand’s signature electrolyte formula, the new flavor will be available exclusively at Circle K, it says.

American Beverage (AB), Washington, D.C., announced that Kevin W. Keane, a longtime member of the beverage industry’s leadership team, has been named its new president and chief executive officer. Keane will provide day-to-day leadership and management of the industry trade group to advance its strategic priorities, working in close partnership with AB’s full team and the AB Board leadership.

As Brewing the American Dream celebrates 15 years supporting small food and beverage businesses across the United States, Samuel Adams announced that its priority philanthropy program has surpassed $100 million of funding. This milestone commemorates the program’s dedication to uplifting devoted craftspeople everywhere in partnership with nonprofit lenders like Accion Opportunity Fund.

Chobani, New Berlin, N.Y., introduced Chobani Oatmilk Pumpkin Spice, a rich, creamy, pumpkin spice flavored oat drink made from whole grain oats. The latest addition to the brand’s pumpkin patch is vegan-friendly, a good source of calcium, free of dairy and lactose, and perfect for pumpkin spice enthusiasts looking for fall beverages that don’t compromise on quality or flavor, it says.

PACK EXPO Las Vegas 2023, taking place Sept. 11-13, to feature more exhibitors and experiences for attendees. The theme of PACK EXPO Las Vegas 2023 is “Expect Innovation,” and will feature new and growing show features that address critical industry trends.

Tilray Brands Inc., New York, announced that the company has entered into a definitive agreement to acquire eight beer and beverage brands from Anheuser-Busch, St. Louis. Upon satisfaction of customary closing conditions, Tilray will acquire Shock Top, Breckenridge Brewery, Blue Point Brewing Co., 10 Barrel Brewing Co., Redhook Brewery, Widmer Brothers Brewing, Square Mile Cider Co. and HiBall Energy.

Twisted Tea Hard Iced Tea, a brand of Boston-based The Boston Beer Co., announced its first-ever high-ABV test launch: Twisted Tea Extreme, an 8% take on its hard iced tea lineup.

Molson Coors Beverage Co., Chicago, has reached an agreement to acquire Georgetown, Ky.-based Blue Run Spirits, an award-winning producer of finely crafted bourbon and rye whiskies. The deal represents another step in Molson Coors’ evolution as a total beverage company while providing Blue Run with resources to continue its growth. As its first spirits acquisition, the addition of Blue Run boosts the Molson Coors’ footprint in spirits as it continues to evolve from its storied history as a beer company and premiumize its portfolio, the company says.

Ole Smoky Distillery, Gatlinburg, Tenn., announced they have closed upon a merger agreement with Tanteo Spirits LLC, one of the fastest growing ultra-premium tequila companies. This transaction marks the Tennessee-based distillery’s entry into the fast-growing tequila market, as it moves to diversify its portfolio across other high-growth spirits categories.