Simply Beverages, a brand of Atlanta-based The Coca-Cola Co., launched a new Simply Light line in four flavors: Simply Light Orange Pulp Free, Simply Light Orange with Calcium & Vitamin D, Simply Light Lemonade, and Simply Light Lemonade with Raspberry. “The new line of Simply Light beverages stays true to the delicious taste fans love, but with less sugar and fewer calories — it’s Simply, lightened up,” the company said in a statement.
Middleboro, Mass.-based Ocean Spray Cranberries Inc., announced that Bobby J. Chacko will serve as president and chief executive officer (CEO), following an unanimous vote from the board of directors, the company says.
Danone North America, White Plains, N.Y., announced it has achieved certification as the largest B Corp in the World, while also unveiling its new name.
Anheuser-Busch InBev (AB InBev), Leuven, Belgium, announced its commitment to 2025 sustainability goals focused on four areas: renewable electricity and carbon reduction, water stewardship, smart agriculture, and circular packaging.
Chicago-based Information Resources Inc. (IRI) announced findings from two recent studies of the shopping attitudes and behaviors, along with the emotional drivers of Generation Z (aged 21 and under).
Sparkling water brand pairs with plastic-free charity
May 15, 2018
SodaStream International Ltd., Airport City, Israel, created limited-edition bottle “hats” to coincide with the celebration of the May 19 Royal couple’s wedding.
Sparkling Ice, a brand of Talking Rain Beverage Co., Preston, Wash., debuts a limited-edition mystery fruit flavor and social media sweepstakes. Using the hashtag #WhatTheFlavorSweeps, fans can vote on their mystery flavor guesses and be entered for a chance to win $45,000 worth of prizes, the company says. Sparkling Ice, a brand of Talking Rain Beverage Co., Preston, Wash., debuts a limited-edition mystery fruit flavor and social media sweepstakes.
Spread Your Wings looks to inspire, empower consumers
May 15, 2018
D.G. Yuengling & Son Inc., Pottsville, Pa., launched Spread Your Wings, a new brand campaign and tag line designed to engage consumers. The launch of the advertising campaign is the first driven largely by Yuengling's sixth generation: Jen, Debbie, Wendy and Sheryl Yuengling.