Anheuser-Busch InBev (AB InBev), Leuven, Belgium, announced its commitment to 2025 sustainability goals focused on four areas: renewable electricity and carbon reduction, water stewardship, smart agriculture, and circular packaging.
Chicago-based Information Resources Inc. (IRI) announced findings from two recent studies of the shopping attitudes and behaviors, along with the emotional drivers of Generation Z (aged 21 and under).
Sparkling water brand pairs with plastic-free charity
May 15, 2018
SodaStream International Ltd., Airport City, Israel, created limited-edition bottle “hats” to coincide with the celebration of the May 19 Royal couple’s wedding.
Sparkling Ice, a brand of Talking Rain Beverage Co., Preston, Wash., debuts a limited-edition mystery fruit flavor and social media sweepstakes. Using the hashtag #WhatTheFlavorSweeps, fans can vote on their mystery flavor guesses and be entered for a chance to win $45,000 worth of prizes, the company says. Sparkling Ice, a brand of Talking Rain Beverage Co., Preston, Wash., debuts a limited-edition mystery fruit flavor and social media sweepstakes.
Spread Your Wings looks to inspire, empower consumers
May 15, 2018
D.G. Yuengling & Son Inc., Pottsville, Pa., launched Spread Your Wings, a new brand campaign and tag line designed to engage consumers. The launch of the advertising campaign is the first driven largely by Yuengling's sixth generation: Jen, Debbie, Wendy and Sheryl Yuengling.
RTD coffee posts strongest single-year gains among beverage segments
May 7, 2018
The U.S. liquid refreshment beverage market grew again in 2017, with retail sales increasing about 3 percent and volume by around 2 percent, according to newly released preliminary data from Beverage Marketing Corporation (BMC), New York.
Nestlé to pay Starbucks $7.15B in closing considerations
May 7, 2018
Starbucks Corp., Seattle, will form a global coffee alliance with Nestlé S.A. to accelerate and grow the global reach of Starbucks brands in consumer packaged goods (CPG) and foodservice. With a shared commitment to ethical and sustainable sourcing of coffee, this alliance will transform, expand and elevate the at-home and away-from-home coffee and related categories around the world, the company says.