The seal, showcasing an upside-down beer bottle with “Independent Craft” reversed out of white, was prominently displayed on signage and marketed during keynote presentations during the record-breaking CBC that attracted nearly 13,000 attendees.
Beverage manufactures should consider the bottom line, production capability and capacity, and marketing plans and forecasts in order to drive success.
Taking pride in the art of making hand-crafted spirts, Nashville, Tenn.-based Pennington Distilling Co. has been crafting authentic, American-made vodkas, whiskies, ryes and cream liqueurs since its founding in 2011.
To celebrate its silver anniversary, the two-day conference continued those traditions while tying into its theme of Embracing New Pathways for Growth.
The process can be relatively simple or unnecessarily complex depending on which impacting factors have grown to become domineering and self-inflicting situation creators.