Millennials are driving many trends in the beverage industry, and as this demographics’ influence continues to grow, it’s important that beverage-makers understand which categories are garnering the most attention from these consumers.
With the first Readers’ Choice: New Product of the Month in the books for 2018, it looks as though readers of Beverage Industry still have health and wellness on their minds. For the January poll, the Top 3 vote-getters tap into healthy hydration trends.
2017 saw its fair share of exciting new product releases for the beverage market. The readers of Beverage Industry helped determine our monthly winner with the Readers’ Choice: New Product of the Month poll.
The start of the new year is when many people re-evaluate their eating and drinking habits. That mindset also seemed to resonate with the readers of Beverage Industry when they were casting their votes for the Readers’ Choice New Product of the Month poll for December 2017.
Observations in the marketplace and visits to several beverage facilities continue to present a broad and unprecedented array of beverage products to consumers.
In a recent Insights from Nielsen, the market research firm highlights that consumers are showing preference for multinational brands in a growing number of beverage categories.
As the new year begins, it seems to be the right time to highlight what food and beverage trends are expected to resonate, particularly as several research firms have released predictions of what will shape the industry.