Busch launched Busch Latte. Bombay Sapphire unveiled a new collaborative art installation. Pepsi announced its Always be Celebrating campaign in support of 100 years of the NFL. Pedialyte announced NFL wide receiver Odell Beckham Jr., is serving as an ambassador for the brand.
When media began covering the horrific event, many companies and organizations announced donations and other assistance to help disaster relief and recovery.
Larceny Kentucky Straight Bourbon Whiskey launched a new augmented reality app. Atay Ice Tea unveiled its Cleansing Spicy Lemon Ginger. Busch Beer and Big Buck Hunter are teaming up to support wildlife conservation.
In an Insights published in September from Nielsen titled “How the Coffee Category Became a Hot Bed of Innovation for the U.S. Grocery Market,” the market research firm reports that dollar sales for ready-to-drink (RTD) coffee accounted for $3 billion for the 52 weeks ending July 27.