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Consumers in the United States are opting to spend more on their drinks in bars and restaurants as premiumization drives the recovery of the on-premise channel after COVID-19.

Route optimization is usually high on the list of distributors’ operational priorities, but many facets to the process are often overlooked.

Maintenance functions are designed to protect and preserve physical assets. Therefore, it becomes prudent to review how the function has grown from operator tasks to reasonably sophisticated skill level technicians.

A report from Attentive shows that consumers are engaging in conversation commerce, an interactive, people-driven experience that supports the consumer buying experience, converging text messaging and shopping.

After seven years with Beverage Industry, Managing Editor Barbara Harfmann is moving on to Dairy Foods. She reflects on some of the stories she was privileged to tell, including BodyArmor and Goose Island, and the chance to highlight women-founded brands such as Hint and Lone River Beverage Co.

Younger generations are turning to tea to relax, to wake up, and to stay productive, according to a recent survey conducted by OnePoll on behalf of Celestial Seasonings.

Consumers are looking for easier to understand food and beverage labels, particularly when it comes to health-and-wellness products, an Attest survey of 2,000 consumers finds.

Celebrities like Ryan Reynolds and Terry Bradshaw are among the many celebrities inviting consumers to “sip like a star” while imbibing in tequila, bourbon, gin, vodka and more.

NFTs and the metaverse, although still quite experimental, could introduce some brands to new ways of selling, as well as new ways of engaging with consumers.