In celebration of March as National Women’s History Month and International Women’s Day (March 8), it’s a fitting time to spotlight the achievements and contributions women have made to society and, of course, within the beverage industry.
Because the “connected consumer” now is so prevalent, brands have had to ramp up their engagement in order to stay top of mind in today’s cluttered marketplace.
Chicago's Theater on the Lake hosted an exclusive event featuring Stone Brewing Co.'s co-founder. Starbucks debuts new spring drinks. Tussock Jumper Wine announced a partnership with the New York Mets.
Duo Luke Schneider and Mark Williams created Fire Dept. Coffee, a fresh and flavorful coffee company. The Last Drop Distillers released their 14th iteration. Brew Dr. Kombucha permanently released Strawberry Basil flavor in 12-ounce cans.
Hofbräuhaus Chicago in Rosemont, Ill., features nightly entertainment in its beer hall, including bands direct from Germany and Austria, featuring singing, dancing and audience participation along with the regular hoisting of steins of beer.
Folgers will provide funding to 10 initiatives, Daou Vineyards announced a long-term deal with Broadcast Music Inc. (BMI), The J.M. Smucker Co. and Akron Children’s Hospital announced a multi-year partnership, Heineken launched a new campaign titled Go Places 2.0, and Jim Beam unveiled its new global marketing campaign.
The beer manufacturers invited members of its key distribution networks as well as select trade media members from around the country to experience Newcastle Brown Ale in a brand-new way, including an updated recipe, new packaging designs and formats, and a revamped marketing strategy.
Every segment of the beverage industry is a capital intensive operation. The facility, machinery, equipment and processes required to build a carbonated soft drink (CSD) plant, brewery, winery or distillery creates assets from which a return would be expected. With such important investments, the created assets must be protected to ensure maximized utilization and efficiency, as well as minimized downtime and damage.