Athletic Brewing Co., Milford, Conn. and San Diego, is inviting drinkers to “Give Dry a Try” this January by offering an easy way to track the days they don't consume alcohol.

Ahead of Super Bowl LVIII weekend in Las Vegas, football fans will have an opportunity to bowl with current NFL players and NFL Legends to support community football players across the country at the Super Bowl Bowling Classic sponsored by Pepsi.

Doritos, a brand of Purchase, N.Y.-based PepsiCo, unveiled its collaboration with global flavor innovator Empirical, Copenhagen, Denmark, with the launch of Empirical x Doritos Nacho Cheese Spirit. 

Angry Orchard, a brand of Boston-based Boston Beer Co., is righting the gifting wrongs this holiday season by launching The Angry Swap, it says.

Truly Hard Seltzer, a brand of The Boston Beer Co., Boston, announced that as an extension to the Keep It Light campaign, it will help fans to literally “keep it light” this holiday season by covering the utility bills for festive holiday light enthusiasts through its Truly Keep It Light Holiday Edition contest. 

Miller Lite is putting a festive new twist on Miller Time with a jaw-dropping accessory for the beer lover on your list: the Miller Lite Beercracker, offering a new way to crack open Miller Lite cans and bottles this winter.

Jones Soda Co., Seattle, announced its expansion into the pet category with the launch of Jones Craft Dog Soda. Uniquely formulated for canines in collaboration with veterinarians and dog owners, new Jones Craft Dog Soda combines all-natural human-grade ingredients in flavors that dogs love, it says.

Livermore, Calif.-based Franzia Wines announced the release of a new limited-edition Franzia Cabernet Sauvignon box wrapped in a colorful holiday sweater design. The box pairs with the new matching Franzia holiday sweater, complete with battery-powered holiday lights and an attached wine swirl scarf.

Pepsi, a brand of Purchase, N.Y.-based PepsiCo, is continuing its 125th anniversary celebration by reuniting with Shaquille O'Neal to unveil a brand-new commercial that highlights Pepsi Mini Cans as ideal for pairing with snack and mealtime occasions.

Corona unveiled a limited-edition collaboration with celebrity fashion designer Talia Coles. Coined Feliz Navi-Drip, the exclusive holiday pairing consists of limited-edition holiday cans of Corona Extra and matching robes, both designed by Talia.