Seattle-based Talking Rain Beverage Co., the maker of Sparkling Ice beverages, announced the second annual Cheers to Heroes campaign to honor and celebrate America’s everyday heroes. To kick off this year’s campaign, the Sparkling Ice brand is teaming up with one of America’s favorite hometown heroes: three-time Olympic Gold Medalist Gabby Douglas.

In partnership with Top Dawg Entertainment recording artist and singer-songwriter SZA, and nonprofit organization American Forests, TAZO announced its commitment in the fight for climate justice. 

Organic hydration drink HALO is ramping up efforts to get people hydrating the right way as it welcomes professional tennis player Andy Murray to the team as a brand ambassador and investor. 

BIG3, a three-on-three pro basketball league founded by Ice Cube featuring All-Stars, Hall of Famers and World Champions, announced Monster Energy as the official energy drink of the league. 

Ménage à Trois announced the Sweet Collection, a new lineup of sweet, semi-sparkling California wines.

Dos Equis is sponsoring a 3-on-3 college basketball tournament within the March Madness tournament to enhance their connection to college sports and millennial fans.

From the rise of the "home premise" to consumers embracing new flavors and no/low ABV spirits, Bacardi Limited’s 2021 Trends Report provides insights into what will drive trends this year. 

Inspired by being part of so many fans’ love stories, Dunkin’ debuted its first-ever, online wedding-themed pop-up shop, where select fans kicked off Valentine’s Day weekend with a Dunkin’ drive-thru wedding ceremony.