Tennis-inspired collection will be created from evian bottles collected at 2021 U.S. Open
September 1, 2021
Danone’s evian water and Rothy's announced a new partnership to repurpose evian water bottles collected this September into a limited-edition, tennis-inspired capsule collection created by Rothy's.
Coca-Cola, a brand of Atlanta-based The Coca-Cola Co., announced a partnership with Lime, the world’s leading provider of shared electric vehicles, to reward people who are committed to recycling. To celebrate the nationwide availability of Coca-Cola Sip Sized bottles made from 100% recycled plastic material (rPET), not including the bottles’ cap and label, the companies are offering more than 40,000 free bike or e-scooter rides to people who purchase and pledge to recycle their 13.2-ounce 100% rPET Coca-Cola bottles.
Limited-time soft drink only available through new reward program
August 16, 2021
Dr Pepper, a brand of Keurig Dr Pepper, announced consumers now can access their latest exclusive indulgence: FANtastic Chocolate. The combination of Dr Pepper and chocolate is an extra sweet treat that is available for a limited-time offering, while supplies last.
How and where consumers are purchasing their alcohol continues to shift, with eCommerce continuing to drive sales. Although hard seltzers have been king of the beverage industry the past three years, ready-to-drink canned cocktails now are outpacing the category.
Program’s 6th year will special emphasis on health and wellness, COVID-19 recovery efforts and more
August 2, 2021
The Wonderful Co., Los Angeles, announced that its 2021 $1 million Wonderful Community Grant applications process now is live, continuing the company's commitment to investing in and collaborating with the communities where its employees live and work.
In the midst of the launch of several new products, Tequila Cazadores offers an immersion experience highlighting the brand’s history, sustainability practices and the standards that go into its premium status.
Available just in time for summer, SelvaRey Coconut is being introduced by Bruno Mars and a few of his famous friends as “a party in a party when you celebrate — SelvaRey.”
For those who have ever wondered who Mike of Mike’s Hard Lemonade Co. is, the company recently launched a “History of Mike’s” campaign featuring cinematic ads.
Holy Kombucha announced its national partnership with Hope Squad to bring attention and financial support to the school-based peer-to-peer suicide prevention program.