How and where consumers are purchasing their alcohol continues to shift, with eCommerce continuing to drive sales. Although hard seltzers have been king of the beverage industry the past three years, ready-to-drink canned cocktails now are outpacing the category.
Program’s 6th year will special emphasis on health and wellness, COVID-19 recovery efforts and more
August 2, 2021
The Wonderful Co., Los Angeles, announced that its 2021 $1 million Wonderful Community Grant applications process now is live, continuing the company's commitment to investing in and collaborating with the communities where its employees live and work.
In the midst of the launch of several new products, Tequila Cazadores offers an immersion experience highlighting the brand’s history, sustainability practices and the standards that go into its premium status.
Available just in time for summer, SelvaRey Coconut is being introduced by Bruno Mars and a few of his famous friends as “a party in a party when you celebrate — SelvaRey.”
For those who have ever wondered who Mike of Mike’s Hard Lemonade Co. is, the company recently launched a “History of Mike’s” campaign featuring cinematic ads.
Holy Kombucha announced its national partnership with Hope Squad to bring attention and financial support to the school-based peer-to-peer suicide prevention program.
Talking Rain Beverage Co., the maker of Sparkling Ice beverages, announced the selection of three finalists for its second annual Cheers to Heroes campaign and contest celebrating everyday heroes from across the country. This year’s finalists are being honored for their support and continued dedication to their local communities and are now in the running to be named the winner of this year’s Cheers to Heroes contest with a cash prize of $10,000.
Campaign includes short file tribute shot by Academy Award-nominated director Zachary Heinzerling
July 6, 2021
Jägermeister, imported exclusively by Mast-Jägermeister US, White Plains, N.Y., and American Rapper Post Malone have joined forces to launch a fully integrated global campaign to help bring life back to nightlife, including a short film tribute to the multitude of local businesses and communities that have been affected over the past year titled "Night Lights."