Over the last decade as consumers have continued to move away from carbonated soft drinks, they often migrate to a healthier alternative like tea. A lot of this growth early on was a rising tide that helped all brands.
An amalgamation of carbonated water and real squeezed fruit, Spindrift sparkling waters have carved out their own niche in the broader packaged water market.
As health-and-wellness trends pervade the food and beverage markets, plant-based proteins are growing in prominence and becoming a game-changing trend.
The term “superfood” has been bandied about the beverage industry in reference to products containing nutrient-rich fruits like blueberries, pomegranate and cranberry, which increasingly have become popular with health-conscious consumers.
Used in a combination of flavors and drinks, citrus offers a refreshing, better-for-you enhancement in a wide variety of alcohol and non-alcohol products.
Today, beverage manufacturers are singing the praises of this versatile, functional vegetable that is being blended into cold-pressed juices, kombuchas, shrubs, lattes and even cocktails.
Hydrocolloids have shown how valuable they are in order to improve a beverage’s texture and mouthfeel, facilitate increased usage of protein, fiber and nutrients, and serve as “the glue” to provide consumers with the functional, healthy beverages they demand.
As all-natural and healthy ingredients remain a key trend in U.S. markets, beverage companies are recognizing the functionality and flexibility of using honey as an ingredient.