As coffee consumption shifts to a predominately at-home trend, beverage-makers are seeking out specialty coffee ingredients to deliver comfort and novelty to consumers.
As the functional and flavorful capabilities of domestic and exotic fruits continue to be experimented with, a healthy mix of traditional and emerging combinations are on the horizon for beverages, experts note.
Historically an upcycled byproduct within the coffee production process, coffee fruit’s sustainable characteristics and health benefits could present opportunities in beverage development.
The functional properties of antioxidants and superfoods are gaining traction lately as consumer interest in health and wellness grows as the result of the pandemic.
Demand for protein-enriched beverages are on the rise. Although whey proteins have dominated the market, plant-based applications of protein are gaining popularity.
Cannabidiol (CBD) is helping consumers “mellow out” with an all-natural, functional ingredient designed to help alleviate pain, stress and anxiety. Twenty-eight percent of consumers are interested in trying CBD beverages, according to Mintel.
Consumers seeking better-for-you beverages, along with those with interesting taste profiles are drinking up botanicals. Adding flavor and function, botanicals are experiencing wide adoption and success in the beverage market.
As a long-running leader in alcohol and non-alcohol beverage applications, citrus continues to remain at the top of consumer preference thanks to its perceived better-for-you traits and complementary taste profile.