As consumers increasingly become in tune with their health, botanical ingredients are straying beyond the beauty industry and moving into the beverage market.
Although much attention is directed toward emerging ingredients, suppliers note that health-and-wellness goals also have benefited staples like citrus.
As consumers demand cleaner and more transparent products, specific ingredient markets are seeing increased interest, helping brand owners deliver on the healthy attributes they’re striving to fulfill.
As the popularity of high-protein and reduced-sugar beverages continues to grow, formulators look for new ways to perfect the process while maintaining the texture, mouthfeel and taste of their products.
Although “fabulous flavonoids” is not yet a recognizable term to many consumers, most recognize the antioxidant-rich properties and health benefits of several rich, darkly pigmented berries.
Beverage-makers are recognizing these trends and incorporating domestic and exotic fruits in their formulations to give consumers healthy benefits along with great taste.
With an increased emphasis on health and wellness, the vibe in the beverage industry also speaks to the importance of “changing it up” by manufacturing products with functional ingredients, including the immune-boosting power of antioxidants.