Rancho La Gloria is launching limited-edition Day of the Dead inspired labels. The brand’s best-selling Lime and Strawberry ready-to-drink (RTD) Margaritas will showcase the new design in 1.5-liter bottles.
In celebration of Día de Muertos on Nov. 1 and 2, Tequila Don Julio released the Tequila Don Julio 70: Día de Muertos Artist Edition as a tribute to one of the most anticipated Mexican holidays of the year, where traditions unite generations of friends and family.
Shedding light on beverage alcohol sponsorships, SponsorUnited, a sports and entertainment platform, released its inaugural “Alcohol Beverages Marketing Partnerships 2023” report, which analyzes sponsorship trends and spend across various alcohol brands.
FRE Alcohol-Removed Wines announced the launch of its 187-ml “mini” wines, now available in the FRE Chardonnay and Cabernet Sauvignon varietals. This new offering will be available at major retailers across the country beginning in October.
Belvedere Vodka unveiled Belvedere 10, a vodka encased in a striking, sculpted bottle, crafted from the single harvest of one rye field alone, the company notes.
Ripon, Calif.-based Franzia Wines, a brand of the Wine Group, launched its Chillable Red Box costume and Red Cup costume to roll up to any Halloween party in style, it says.
Laird & Co., America’s oldest distiller, announced the introduction of the Laird’s American Mule, a ready-to-drink (RTD) cocktail made with their world-famous Apple Brandy.
Austin, Texas-based Union, a data-driven hospitality engagement platform, has released a new OnPrem Insights report covering consumption trends for the months of October, November and December, known within the beverage industry as the “O-N-D” period.