The Glenlivet, a brand of Pernod Ricard USA, recently introduced The Glenlivet Twist & Mix Cocktails, a new line of premium, ready-to-serve, whisky-based cocktails.
BeatBox announced its first “Partner Series” custom package in collaboration with Oklahoma State University (OSU) Athletics. Entering the second year of a three-year agreement, BeatBox kicked off the inaugural Partner Series package design featuring images of Oklahoma State University’s legendary mascot: Pistol Pete.
Blue Run’s Mike Montgomery to lead expanded Coors Spirits Co. team
August 8, 2023
Molson Coors Beverage Co., Chicago, has reached an agreement to acquire Georgetown, Ky.-based Blue Run Spirits, an award-winning producer of finely crafted bourbon and rye whiskies. The deal represents another step in Molson Coors’ evolution as a total beverage company while providing Blue Run with resources to continue its growth. As its first spirits acquisition, the addition of Blue Run boosts the Molson Coors’ footprint in spirits as it continues to evolve from its storied history as a beer company and premiumize its portfolio, the company says.
As ready-to-drink (RTD) cocktails experience continued growth, experts note that the category’s rise could be due to diversification versus that of the hard seltzer category.
Tanteo CEO Neil Grosscup, management to remain with company
August 1, 2023
Ole Smoky Distillery, Gatlinburg, Tenn., announced they have closed upon a merger agreement with Tanteo Spirits LLC, one of the fastest growing ultra-premium tequila companies. This transaction marks the Tennessee-based distillery’s entry into the fast-growing tequila market, as it moves to diversify its portfolio across other high-growth spirits categories.
Captain Morgan Original Spiced Rum and Cocktail Courier teamed up to celebrate summer with Sophie’s Spiced-Up Special, the winning cocktail from the Battle of the Badtenders, presented by Captain Morgan.
New whiskey pays homage to cabin where band crafted legendary songs
July 27, 2023
As Lynyrd Skynyrd approaches the 50th anniversary of its groundbreaking debut album, the band announced the release of its highly anticipated new American Whiskey, Hell House Whiskey, paying homage to the famous cabin where it crafted countless legendary songs. Lynyrd Skynyrd partnered with Bespoken, a craft whiskey maker, to create a whiskey that “is as bold, timeless, and unforgettable as their music.”