Marketing campaign offer 4 ways for consumers to win Ultimate Weekend Adventure prizes
June 4, 2021
STILLHOUSE, known for its stainless-steel packaging and award-winning portfolio of American-made spirits, is officially launching its Unbreakable Summer Challenge. The sweepstakes is aimed at fostering an unbreakable spirit, and encouraging adventurers to take STILLHOUSE where glass can't follow all summer long.
Wine brand partners with Free Mom Hugs, National Center for Transgender Equality
June 3, 2021
This year, Barefoot Wines, a brand of E. & J. Gallo Winery, continues to strive for equality and invites consumers to hashtag #MarchOnwardwithUs by launching a 2021 Barefoot Bubbly Pride Collection with proceeds benefiting Free Mom Hugs (FMH) and the National Center for Transgender Equality (NCTE).
BACARDÍ Bahama Mama, BACARDÍ Mojito and BACARDÍ Sunset Punch launch in variety pack
May 24, 2021
Following on the successful launch of BACARDÍ Real Rum Canned Cocktails last year, BACARDÍ Rum, a brand of Bacardi Ltd., Hamilton, Bermuda, is expanding its range of canned cocktails with three new flavors and a variety pack. The new flavors are BACARDÍ Bahama Mama, BACARDÍ Mojito and BACARDÍ Sunset Punch (Sunset Punch exclusively is available as part of the new variety pack).
TFE named importer, sales and marketing partner for Italian producer
May 20, 2021
Trinchero Family Estates (TFE), St. Helena, Calif., announced that Ceretto is partnering with TFE as the portfolio's sales and marketing partner in the United States effective immediately. The partnership will allow Ceretto to continue to grow in the United States with the support and resources of TFE.
Sutter Home Family Vineyards, a division of Trinchero Family Estates, expanded its portfolio with Fruit Infusions, a line of sweet wines that are infused with real fruit juice and natural fruit flavors.
Greenbar Distillery expanded its foothold in non-alcohol ready-to-drink (RTD) canned cocktails with three new offerings: Earl Grey Bitters+Soda, UnGin+Tonic and UnRum+Cola.