When it comes to innovation, Charles Gibb, president of Belvedere Vodka, knows how important it is to do something new and different. That approach helped the company to develop its newest variety, Bloody Mary flavored vodka. While many flavored vodkas are formulated around sweet combinations, Belvedere wanted its focus to be on something different.
Spirits company boosted by category trends, new products. Last year, Beam Global Spirits and Wine Inc., Deerfield, Ill., set out to become the world’s fastest growing spirits company, says Bill Newlands, president of North America for the Fortune Brands-owned company. Find out how they set out to achieve this goal.
Institute of Food Technologists’ Food Expo spotlights the appeal of simplicity, but Beverage Industry Managing Editor Jenny Zegler wonders if the beverage industry fitting in with the trend.
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