Wine & Spirits

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“Mr. Robot” and “Bohemian Rhapsody” actor Rami Malek has partnered with Absolut, a brand of Pernod Ricard USA, New York, in what is set to be their biggest ongoing campaign yet. The campaign, called The World of Absolut Cocktails, will launch this summer with an introduction from Malek. The multi-year project is designed to inspire people who are open-minded, optimistic, and driven by curiosity … to come together to mix ideas and, of course, drinks, the company says.

The vodka is set to hit shelves mid-August, with 100% of proceeds going towards Ukrainian relief efforts. The distillery is donating all proceeds from the vodka to Razom, an organization providing relief and recovery to the Ukrainian people. 

CANTEEN Spirits revealed an all new packaging design across all three of its lines, plus new, larger eight-can variety packs for its vodka soda line. 

Q Mixers announced an expansion into the non-carbonated mixer category with the debut of two new innovations: Q Spectacular Bloody Mary Mix and Q Spectacular Margarita Mix.

Josh Cellars is diversifying its portfolio with two new varietals: Bourbon Barrel Aged Zinfandel and Buttery Chardonnay.

Seattle-based The Original House Wine (HOUSE WINE), kicked off the fifth year of partnership with the Human Rights Campaign (HRC), the nation's largest LGBTQ+ advocacy organization. To celebrate, HOUSE WINE has added two new products to its rainbow lineup— Rainbow Rosé Frozé Pouch and a Rainbow Sparkling Rosé Bottle.

Black Infusions announced the launch of Dirty Shirley RTD, the adult canned cocktail version of the nostalgic Shirley Temple.

For the second year, Breckenridge Distillery combines the art of blending whiskey and color in the second edition of the Collectors Art Series, a limited release bottle with local Denver Street artist and muralist Alexandrea Pangburn. 

Spritz Society, the canned sparkling cocktail brand founded by Ben Soffer, is answering consumer demands by launching its first-ever variety pack.

Los Angeles-based Riboli Family Wines, a family-owned company founded in 1917, announced the creation of AVANTI, a new division dedicated to a portfolio of ultra-premium and luxury wine brands from France, Italy, New Zealand and other regions.