In the beverage market, hard seltzers were the star of new product development for a few years, but as the market has become more saturated, experts note that change might be in order as the beverage alcohol segment experiences deceleration from its years of growth.
Flying Embers announced its expansion into a new product category with the launch of its new line of ready-to-drink (RTD), Margarita and mojito-style sparkling canned cocktails.
Dos Maderas, premium, aged rums distilled in the Caribbean and finished in Spain, is launching limited-edition VAPs featuring custom Tiki Mugs alongside its Dos Maderas 5+3 Rum. These limited-edition mugs will tell the story of the Dos Maderas brand, showcasing its Caribbean origins through design, it says.
Barefoot Wine, a brand of E. & J. Gallo Winery, announced the launch of three new lower-calorie varietals: Bright & Breezy Pinot Grigio, Bright & Breezy Chardonnay, and Bright & Breezy Rosé.
Select Aperitivo is partnering with La Marca Prosecco to offer the Select Spritz Gift Pack. Available in key markets beginning July 15, the gift pack includes one bottle of Select Aperitivo alongside one bottle of La Marca Prosecco and one branded Select Spritz glass, in a ruby red gift pack.
buzzbox premium cocktails announced new packaging across its portfolio of ready-to-drink, all natural ingredient cocktails. The new buzzbox packaging includes bold new colors and vibrant graphics that prominently showcase the cocktail name followed by the featured spirit, such as small batch rum or premium vodka.
Bardstown Bourbon Co., Bardstown, Ky., continues to showcase the best in American Whiskey blending with the upcoming releases of Discovery #8 and Discovery #9.