New whiskey official launch in August, currently available at Dogfish Head’s hospitality locations
July 26, 2021
Dogfish Head Distilling Co., Milton, Del., announced the launch of its first single malt whiskey: Let’s Get Lost (51% ABV). Making its way to shelves now, Let’s Get Lost is an award-winning American Single Malt Whiskey that is distilled from a custom blend of malted barley and aged onsite for more than three years in charred oak barrels. The resulting caramel-colored liquid is layered with nuanced flavors that are both warming and enticing, the company says.
Company notes several developments impacting hard seltzer market
July 23, 2021
The Boston Beer Co. Inc., Boston, reported second quarter 2021 net revenue of $602.8 million, an increase of $150.7 million or 33.3%, from the same period last year.
Partnership will bring Sauza tequila brand into U.S. RTD category, Truly Hard Seltzer into bottled spirits
July 22, 2021
Chicago-based Beam Suntory and The Boston Beer Co., Boston, have formed a long-term, strategic partnership to extend select iconic brands into some of the fastest-growing beverage alcohol segments.
Just in time for National Watermelon Day on Aug. 3, Vizzy, a brand of Chicago-based Molson Coors Beverage Co., released four new watermelon hard seltzer combinations: Blueberry Watermelon, Kiwi Watermelon, Passionfruit Watermelon and Mango Watermelon.
High-ABV brew features unique blend of grains, hops
July 19, 2021
SweetWater Brewing Co. LLC, Atlanta, announced the launch of 420 Imperial IPA ― the first line extension off of its flagship 420 brand. A fresh take on ingredients from the original SweetWater 420 Extra Pale Ale, the Imperial IPA combines numerous hops in this new high-ABV brew.
SweetWater Brewing Co. LLC and Broken Coast Cannabis Ltd. announced the launch of SweetWater Broken Coast BC Lager, a coastal lager with added twists of key lime and orange.
For those who have ever wondered who Mike of Mike’s Hard Lemonade Co. is, the company recently launched a “History of Mike’s” campaign featuring cinematic ads.
Beer seltzer centric segment outperforms other beer counterparts
July 1, 2021
With dollar sales for the U.S. beer market up 9.5%, the beverage alcohol category is seeing growth factions, particularly the beer seltzer centric and non-alcohol beer segments.
Beverage Industry provides an in-depth look into the performances and trends in the alcohol and non-alcohol categories within the last year. The report includes updated statistics from Chicago-based Information Resources Inc. (IRI) as well as industry trends and forecasts into what’s next.