Snow Capped Cider will follow up its Gold Rush launch from last summer with this year’s new flavor: Snow Capped Cider Lavender Lemonade. 

To celebrate a quarter century of brewing, Ballast Point Brewing Co., a division of San Diego-based Kings & Convicts Brewing Co., is releasing a new, limited-release 25th Anniversary Mix Pack. 

Chicago-based Information Resources Inc. (IRI) announced the release of its 2020 New Product Pacesetters, the 26th annual report revealing the top new product launches across food and beverage and non-food sectors.

21st Amendment Brewery released a new Double IPA in its hop-forward Tasty lineup for the nationwide release of Tasty Double Hazy IPA. 

For the U.S. on-premise market, the pandemic last year was the equivalent to a season-ending injury as it forced many operations to shut their doors. Although it has been a difficult 15 months for the channel, beverage-makers are stepping up to support the on-premise community as it looks to rebuild.

Blake’s Hard Cider released Blake’s Hard Cider Lemonades in two refreshing flavors ― Blueberry Lemonade and Strawberry Lemonade.

Anheuser-Busch, St. Louis, announced a national campaign with the White House to help meet President Biden's goal of encouraging as many Americans as possible to get vaccinated against COVID-19 by July 4. With many parts of the country in a pivotal transition phase, the brewer is doubling down on its pledge to use its unique capabilities and deep connection to consumers to lead a strong and safe recovery by encouraging consumers to get their vaccines with its biggest beer giveaway in history.

To celebrate Father's Day, Miller Lite, the Father of Light Beer, and New Balance, the maker of the "Dad Shoe," are launching the Shoezie: a shoe for your beer.

In Sovos ShipCompliant and the Brewers Association’s first-ever “Direct-to-Consumer Beer Shipping” report, 84% of regular craft beer drinks want to be able to legally purchase beer via DTC shipping to their homes. Currently, interstate DTC shipping is only legal in 13 states.

Truly Hard Seltzer, a brand of The Boston Beer Co., announced the launch of Truly Punch Hard Seltzer.