Flavored malt beverage innovation to hit shelves in early 2022
August 10, 2021
Boston-based The Boston Beer Co. and PepsiCo, Purchase, N.Y., announced plans to enter a business collaboration to produce HARD MTN DEW alcoholic beverage. The partnership unites Boston Beer's world-class innovation and expertise in alcohol beverages with one of PepsiCo's most iconic and beloved brands.
Dogfish Head Craft Brewery's new Hoppy Variety Pack offers drinkers a unique, multi-sensory experience with a special, hop-scented element made using real hop oils on the front of each box.
Company highlights success within emerging markets, beyond beer segments
July 29, 2021
Molson Coors Beverage Co., Golden, Colo., and Montreal, reported results for the 2021 second quarter. In the second quarter, the company made significant progress against its revitalization plan that it laid out nearly two years ago, it says.
Hard seltzers are sizzling hot in the beverage marketplace, now comprising 7% of total beverage alcohol. Brands that want to succeed will need to entice consumers with flavor and formulation innovation and convenient RTD packaging.
New whiskey official launch in August, currently available at Dogfish Head’s hospitality locations
July 26, 2021
Dogfish Head Distilling Co., Milton, Del., announced the launch of its first single malt whiskey: Let’s Get Lost (51% ABV). Making its way to shelves now, Let’s Get Lost is an award-winning American Single Malt Whiskey that is distilled from a custom blend of malted barley and aged onsite for more than three years in charred oak barrels. The resulting caramel-colored liquid is layered with nuanced flavors that are both warming and enticing, the company says.
Company notes several developments impacting hard seltzer market
July 23, 2021
The Boston Beer Co. Inc., Boston, reported second quarter 2021 net revenue of $602.8 million, an increase of $150.7 million or 33.3%, from the same period last year.
Partnership will bring Sauza tequila brand into U.S. RTD category, Truly Hard Seltzer into bottled spirits
July 22, 2021
Chicago-based Beam Suntory and The Boston Beer Co., Boston, have formed a long-term, strategic partnership to extend select iconic brands into some of the fastest-growing beverage alcohol segments.
Just in time for National Watermelon Day on Aug. 3, Vizzy, a brand of Chicago-based Molson Coors Beverage Co., released four new watermelon hard seltzer combinations: Blueberry Watermelon, Kiwi Watermelon, Passionfruit Watermelon and Mango Watermelon.