COOP Beverage Works, the wholly owned subsidiary of craft brewery COOP Ale Works and makers of SONIC Hard Beverages, announced teaming up with Tampico Beverages to launch TAMPICO Hard Punch, rolling out across the United States.
Made with real brewed Lipton tea, natural fruit flavors and a triple-filtered, premium malt base, Lipton Hard Iced Tea, produced by The Sunrise Brewing Co., Rochester, N.Y., takes the popular tea and reimagines it as a 5% ABV non-carbonated product, it says. Launching in four flavors — Lemon, Peach, Strawberry and Half & Half — this hard iced tea lineup is inspired by Lipton tea fan favorites, it adds.
Smirnoff ICE is reimagining what it means to be a classic, starting with a modern redesign showing up in a new nationwide campaign, alongside a star-studded roster of new celebrity partners and fresh new packaging.
Brand takes a test-and-learn, limited-market approach to the new product innovation
April 13, 2023
Boston-based The Boston Beer Co., makers of Samuel Adams, Truly Hard Seltzer, Twisted Tea, Angry Orchard and Dogfish Head, announced the launch of Slingers Signature Cocktails, a malt-based lineup of full-flavor, 8% ABV cocktail-style drinks packaged in a 24-ounce can. Debuting in three flavors — Bahama Mama, Peach Screwdriver and Pineapple Punch — Slingers is hitting shelves this month in Cleveland, Pittsburgh and select areas of New Hampshire, the company notes.
Blue Moon was born in a ballpark in 1995, first brewed out of a love for baseball in the Sandlot Brewery at Coors Field. Originally named Bellyslide Wit as a nod to the act of sliding onto base, the beer evolved to become the iconic Blue Moon Belgian White Belgian-Style Wheat Ale. To kick off the 2023 season, Blue Moon is paying homage to its original name for a limited time only.
Heineken USA Inc. debuted its new addition to Heineken's iconic lineup: Heineken Silver, bringing a more accessible flavor profile with 3.2 grams of carbs and 95 calories in each 12-ounce serving, it says.
Hoop Tea, a line of spiked iced teas, announced the expansion of its footprint in the Northeast and other select markets with new retro, Americana-designed packaging.
Mexican style beer inspired by Mission District in San Francisco
March 29, 2023
Anchor Brewing Co., San Francisco, continued its spirit of innovation with San Pancho, a craft Mexican Style Lager with Lime rolling out nationwide this spring. The brew is a celebration of the rich mural culture and arts tradition in the Bay Area, the company says.
Bell’s Brewery, now owned by Australian beverage company Lion, was started by Larry Bell in 1983. One of Bell’s most beloved brews is the Oberon Ale, an American wheat ale.