As ready-to-drink (RTD) cocktails experience continued growth, experts note that the category’s rise could be due to diversification versus that of the hard seltzer category.

Brooklyn Brewery, Brooklyn, N.Y., unveiled a limited-edition Brooklyn Lager featuring Notorious B.I.G. in homage to his vibrant legacy and in celebration of Hip-Hop’s 50th Anniversary. This limited release of Brooklyn Lager, which is celebrating its 35th anniversary this year, delivers the same bold taste it has for three decades, but for a limited time will feature an iconic image of Brooklyn’s favorite son.

Best Day Brewing announced the launch of its first, seasonal release: Electro-Lime Cerca de Cerveza.

Schilling Cider announced the launch of its newest addition to the Big Zesty lemonade cider family: Big Zesty Raspberry Lemonade.

Oskar Blues Brewery announced plans to build upon the legacy of its flagship — Dale’s Pale Ale — by adding two Dale’s-branded beers to the lineup along with a refreshed packaging featuring bold Dale’s-forward branding. Dale’s American Light Lager and Dale’s American Double IPA now will join Dale’s Pale Ale in discernable white, red and blue cans, respectively.

Two Roads Brewing Co. announced bringing a boozy twist to Philly’s water ice cups with the launch of Hard Wooder Ice.

Truly Hard Seltzer, a brand of Boston-based The Boston Beer Co., announced the launch of the first-ever Zero-G drinking experience with the Truly Zero Gravity Bar. Built inside a specialized Boeing-727 "G-Force One," operated by Zero-G and serving a variety of Truly Hard Seltzers, on board, passengers can drink Truly, while walking across the ceiling, soaring through space, and seeing their Truly cans float before their eyes, it says. 

The cider — a chipotle pineapple cider — is the latest from the cidery’s 2023 Limited Release line.

This year’s State of the Industry report on the U.S. beer market highlights the contrasting performances of beer segments as flavored malt beverages, import beers and non-alcohol segments aid category.

Beverage Industry provides an in-depth look into the performances and trends in the alcohol and non-alcohol categories within the last year. The report includes update statistics from Chicago-based Circana as well as industry trends and forecasts into what’s next.