As part of its summer mission to spread refreshment across the country, MillerCoors’ Coors Light brand launched “The World’s Most Refreshing Can” this season.
Following its launch in the American market in bottles last year, Stiegl Brewery’s Grapefruit Radler beer and grapefruit soda blend now is available in cans.
Anheuser Busch, a wholly owned subsidiary of Anheuser-Busch InBev, will nationally launch 11.5-ounce reclosable aluminum bottles for its Bud Light Platinum beer later this year.
Crown Imports LLC, a division of Constellation Brands, expanded its Corona Extra brand into space via an interactive billboard in New York City called “Luna Corona” that used astronomy to turn the wedge shape of a “waxing moon” into the iconic lime of a Corona.
Manufacturers urge Congress to pass legislation to grow industry, jobs
August 7, 2013
Congressmen Earl Blumenauer, D-Ore., and Chris Collins, R-N.Y., introduced the bipartisan Cider Industry Deserves Equal Regulation (CIDER) Act. The act would amend the section of the tax code that deals with wine and related beverages to allow hard cider-makers increased flexibility in their final products without potentially facing increased tax liability.
Declines due to weak sales in premium-light and economy segments
August 6, 2013
Parent companies SABMiller plc and Molson Coors Brewing Co. reported a 2.9 percent decline for Chicago-based MillerCoors to nearly $2.2 billion in total net sales during the second quarter.
Serving Anheuser-Busch beers and small bites daily plus exclusive daily tastings
August 6, 2013
St. Louis-based Anheuser-Busch, a division of Anheuser-Busch InBev, opened The Biergarten at its Brewery and Tour Center in St. Louis. The outdoor establishment offers guests a place to gather and relax while enjoying a beer experience, including exploring lager beers and trying ales and other specialty beers, the company says.
In August, Founders Brewing Co. will launch Inspired Artist Black IPA, which is made with malted midnight wheat and a variety of hops with tropical characteristics.