Brands craft beer-centric recipes and pairings to highlight brews’ features
September 16, 2013
The U.S. craft beer market has continued its upward trajectory trends. According to the Brewers Association (BA), American craft beer dollar sales rose 15 percent and volume grew 13 percent during the first six months of 2013.
Brand packaging dons a masquerade mask for Halloween-themed promotion
September 4, 2013
Dos Equis, a Mexican beer brand of Heineken USA, White Plains, N.Y., unveiled the details of its fall Masquerade program, which launched at retail and in on-premise accounts Sept. 1. Set to coincide with fall celebrations, Dos Equis Masquerade invites consumers of legal drinking age to celebrate Halloween with Dos Equis and enter for a chance to win a trip to the Ultimate Masquerade Party in Miami.
Graphic highlights ingredients, consumption and nutrition
August 21, 2013
The New York Times Co.’s About.com, a website that provides consumers with information on numerous topics, released an infographic detailing aspects of the American beer market.
Following its acquisition by C&C Group, Hornsby’s Cider received an updated brand image to capture its 15-year-old brand essence while helping it stand out from other brands in the category, the company says.